I chose this as my slogan for a few reasons but mainly because I love sports and knew I wanted them to be part of my brand. For the sake if this article, I will focus on one sport in particular. I want to expand on this as an effort to explain the process of a real estate transaction between the buyer (you) and the agent (me) using basketball as a metaphor. I know this may not relate to people that don’t know the game, so I have included a question at the bottom of the page for you to let me know whether it resonates with you or not.
If you know basketball, however, you probably know that after someone makes a basket, the other team takes the ball from under the hoop, steps outside the baseline to start their possession, and proceeds to pass it inbounds. Then, their teammate catches it and starts dribbling up the court. Try to imagine me as the agent passing the ball to you by setting you up on an MLS search, sending the disclosures/agreements to sign, and getting the ball rolling – if you will – essentially preparing you to start the search for a home and beginning to dribble up the court.
This search usually involves showings at numerous homes and can definitely take the longest – just like dribbling up the court to set up on offense, especially if they are running a full-court press. Sometimes we will look at a lot of homes and you will need to pass the ball to me with questions about various properties along the way, but I will always answer and pass it back. Eventually, the offense is set up and we might pass it some more until we finally narrow down the search and find the shot you want to take. Then I will write up the offer and we wait to see if the shot goes in.
Some offers will be shot from way behind the three-point line with a slim chance of going in, and some will be slam dunks getting immediate acceptance with no defenders or counteroffers. It’s a huge accomplishment once that ball goes in and they accept our offer but a lot of times we will get fouled along the way.
Now we need to make some free throws in order to score. More often than not, these are easy to make and the process goes smoothly, but sometimes we’ll miss and have to wait for the next shot. These free throws often represent the inspection(s), appraisal, and final walk through. The inspection is a bank shot with the lowest chance to go smoothly, the appraisal usually bounces around the rim but goes in, and the walk through is almost always all net. Once we officially make those free throws, then the transaction can close.
On closing day, the points go up on the scoreboard, we celebrate, and you get the keys. After that, we go back on defense. This is when you and I will still communicate but we won’t try as hard as we do on offense. Then, once the other team scores and the time comes to sell (or you know someone else that wants to buy) you will refer me, and I will pass the ball in once again.
The goal is for you to score with a new home, and for me to assist you along the way.
I hope this makes as much sense to you as it does to me, but either way I am happy to share the thoughts behind my brand. I appreciate all of the support so far, please don’t hesitate to reach out and/or submit your answer below.
Cheers to all my readers, and please come back for more next week.
Brady
Brady Arthur Homes and Drones 